Author Archives: William

Apple’s Odd, Yet Effective, Social Media Strategy

Originally posted on BrianSolis.com  “Why isn’t @Apple the voice of the company on Twitter? This is a question that rears its head every few months. And it’s a valid question at that. Let’s not forget or belittle the fact that … Continue reading

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Posted in Social Media

Is digital experience management the new social business? – ZD Net

Initially published on ZDNet In the visual above, I’ve mapped out both digital experience and social business to a reasonable level of completeness on top of the engagement cycle (engage, then understand, analyze, plan, strategize, respond.) Using a blended box … Continue reading

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Posted in Social Media

A Beginner’s Guide to Digital Experience – CMS Wire

Initially posted on CMSWire Few things are more unsettling than falling asleep at a party and waking to discover you’re all alone. Where did everyone go? Have I been left behind?  Now extrapolate the issue to business and consider a … Continue reading

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Posted in Social Media