Social Listening in 2017: The Next Frontier in Social Media

Originally posted on MarketingProfs









“If social media strategy isn’t a priority for your company, then you’re missing out on insight into a huge portion of the modern customer journey” – MarketingProfs

Today, the customer journey is no longer happening merely on your e-commerce website or in your physical store. Rather, it is largely made up of instances of knowledge-sharing and conversations that are happening outside of your brand’s owned channels.

And that’s true of almost every stage of the customer journey—from research, to discovery, to consideration, to brand advocacy. Read the full article here…

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