Social Media Demographics to Inform a Better Segmentation Strategy (@sproutsocial)

Originally poster here on Sprout Social

“With an average of 1.15 billion daily active users, Facebook is the market leader for social networking sites. Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups?

Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.”

audience demographics report sprout social

Read the original post here

About Sprout Social:

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. We exist to help streamline and enhance those conversations—with customers, prospects and enthusiasts. Our platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.”

 

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