Apple’s Odd, Yet Effective, Social Media Strategy

Originally posted on BrianSolis.com 

Why isn’t @Apple the voice of the company on Twitter?

This is a question that rears its head every few months. And it’s a valid question at that.

Let’s not forget or belittle the fact that the company boasts highly followed accounts for Beats, iTunes, AppStore, et al. Even Tim Cook Tweets from his personal account. Let’s also remember that Twitter is an information network unlike Facebook, which is more of a social network.”

Read the full article here and share it with your peers

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