Is digital experience management the new social business? – ZD Net

Initially published on ZDNet

In the visual above, I’ve mapped out both digital experience and social business to a reasonable level of completeness on top of the engagement cycle (engage, then understand, analyze, plan, strategize, respond.) Using a blended box when social business and digital experience both have a lot to say about a topic, we can see there is considerable overlap, even though social business today speaks a lot more to the full stakeholder spectrum that most digital experience frameworks do currently.

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