Some years it’s difficult to decide on the content for my first post. But this year it was very easy. This new video is the perfect way to start off my blog in 2015.
In my recent post Customer Experience = Success + Effort + Emotion, I reiterated the definition of customer experience (CX): “the perception that customers have of their interactions with an organization.”
Written words are great, but I wanted people to fully understand the essence of CX, so I created this video, What is Customer Experience?
The bottom line: CX seems like a simple concept, but it’s often misunderstood.