What is Social Media Intelligence (SMI)? – Prof. Wendy Moe

Originally posted on Build Your SMI (@wendymoe and @dschweidel)

“Social media intelligence is more than just monitoring the chatter on social media.  It’s understanding the science of opinion and how it affects social media data and metrics, and ultimately strategy decisions.

Watch Professor Moe discuss some fundamental opinion dynamics and how it affects brand tracking efforts that use social media data.”