In a previous post, I defined the three elements of an experience: Success, Effort, and Emotion. We’ve been measuring each of these areas as part of our Temkin Experience Ratings for four years. So I decided to share some insights from the effort ratings component of those overall ratings (you can see this data as part of the Temkin Experience Ratings datasets).
As you can see in the charts below (from ratings of 268 companies across 19 industries based on a survey of 10,000 U.S. consumers):
- H-E-B, Food Lion, Burger King, Chick-fil-A, Publix, credit unions, Sonic Drive-In, Trader Joe’s, Dairy Queen, Kroger, Little Caesar’s, Starbucks, Piggly Wiggly, and Regions have the highest effort ratings.
- Medicaid, Empire (BCBS), Coventry Health Care, Highmark (BCBS), Motel 6, Super 8, Residence Inn, Hitachi, Haier,
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