We First – The art of inspiring customers to champion your brand @simonmainwaring

APCO Worldwide just completed a global study into corporate and consumer relations and launched aChampion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 of the world’s largest corporate brands in 15 large economies that together make up nearly 80% of the world’s GDP. The insights from the index are powerful as we discover just how engaged consumers are around the social responsibility of brands. This is because the web and social media now give people direct and nearly immediate access to information about corporate behavior and as a result, people can evaluate and criticize corporations’ policies and actions like never before. Read all on the “We First Blog”