Analysts who work with customer data are often frustrated by the slow uptake in its usage. They see a ton of valuable insights in their work that go to waste. They’re frustrated that business partners aren’t lining up for as much of this insight as they can possibly consume. What’s going on?
Are analysts unjustifiably bullish about their content? Are business people just anti-data?
No! (at least most of the time)
People are creatures of habit, so most changes are not instantaneous. Adopting something new is a process, not an event. To understand how to encourage business people to use more data insights, it’s helpful look at their path to adoption. That’s why I created what I’m calling the “Seven Stages to a Data-Centric Mindset.”
Here are some tactics that analysts can use with their business partners at different stages of building a data-centric mindset:
- Stage 1: Resist: Try and understand the personal and professional goals…
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