2014 EDELMAN TRUST BAROMETER

Edelman ‘believes that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.

The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.’
Read it all here: http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/

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