Unilever and the Integrity of Brand Storytelling – by Simon Mainwaring

Simon Mainwaring“Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and relevant to customers lives. But more than that, what Unilever has done better than any other brand right now is to demonstrate the integrity of their storytelling through both the parent company and its product brands.” – Simon Mainwaring. Read more here

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