The presence of an executive on social networks can have a major impact on the social media success of a business. A social executive is one that engeges clients and followers on social, provides valuable business and non-business content, and shows their personality to help boost the online profile of their company.
- Apple’s Odd, Yet Effective, Social Media Strategy
- Is digital experience management the new social business? – ZD Net
- A Beginner’s Guide to Digital Experience – CMS Wire
- The Future of Social Media – Brian Solis
- The Experience when Business Meets Design – Brian Solis
- Change management: The 2016-2020 wave