Is content marketing traditional advertising’s new rival?

Content marketing is a force to be reckoned with. As companies seek to expand their reach online, budgets for content marketing are growing and new tactics and promotion strategies are explored… See the infographic.

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3 thoughts on “Is content marketing traditional advertising’s new rival?

  1. Hi!
    I make my living as a marketer…I think this is an interesting infographic and I deduct something different.

    You see, in direct-response marketing, we ALWAYS use content(free audio, free report, consumer awareness guide) to educate our prospects so they can make an informed decision.

    This can be used with any media. (newspaper, yellow pages, blogs, newsletter, etc.)

    What it means to me is that actually people are starting to understand a little bit more what is successful advertising.

    Good news for me, anybody who says that newspaper is dead is crazy.

    If your target market are baby-boomers, the first place I would go is newspapers and yellow pages…not social media or blogs.


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