“Many employees are likely already engaging in some form of social media, which makes it a ready-made venue for employers to both listen and speak. It could be a game-changer in that it allows employers to communicate on employees’ terms rather than following the traditional model where management decides when and how to communicate, say by sending a memo or calling a meeting. Instead, social media is more about give and take. It’s a way to not only track and understand what employees are thinking and feeling, but a way to share back the company’s perspectives and potentially make changes based on what’s learned.”
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Deloitte Consulting LLP