Social Media Demographics to Inform a Better Segmentation Strategy (@sproutsocial)

Originally poster here on Sprout Social

“With an average of 1.15 billion daily active users, Facebook is the market leader for social networking sites. Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups?

Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.”

audience demographics report sprout social

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About Sprout Social:

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. We exist to help streamline and enhance those conversations—with customers, prospects and enthusiasts. Our platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.”

 

Apple’s Odd, Yet Effective, Social Media Strategy

Originally posted on BrianSolis.com 

Why isn’t @Apple the voice of the company on Twitter?

This is a question that rears its head every few months. And it’s a valid question at that.

Let’s not forget or belittle the fact that the company boasts highly followed accounts for Beats, iTunes, AppStore, et al. Even Tim Cook Tweets from his personal account. Let’s also remember that Twitter is an information network unlike Facebook, which is more of a social network.”

Read the full article here and share it with your peers

Is digital experience management the new social business? – ZD Net

Initially published on ZDNet

In the visual above, I’ve mapped out both digital experience and social business to a reasonable level of completeness on top of the engagement cycle (engage, then understand, analyze, plan, strategize, respond.) Using a blended box when social business and digital experience both have a lot to say about a topic, we can see there is considerable overlap, even though social business today speaks a lot more to the full stakeholder spectrum that most digital experience frameworks do currently.

Read the full article here…