Social Listening in 2017: The Next Frontier in Social Media

Originally posted on MarketingProfs









“If social media strategy isn’t a priority for your company, then you’re missing out on insight into a huge portion of the modern customer journey” – MarketingProfs

Today, the customer journey is no longer happening merely on your e-commerce website or in your physical store. Rather, it is largely made up of instances of knowledge-sharing and conversations that are happening outside of your brand’s owned channels.

And that’s true of almost every stage of the customer journey—from research, to discovery, to consideration, to brand advocacy. Read the full article here…

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Social Media Demographics to Inform a Better Segmentation Strategy (@sproutsocial)

Originally poster here on Sprout Social

“With an average of 1.15 billion daily active users, Facebook is the market leader for social networking sites. Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups?

Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.”

audience demographics report sprout social

Read the original post here

About Sprout Social:

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. We exist to help streamline and enhance those conversations—with customers, prospects and enthusiasts. Our platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.”


Apple’s Odd, Yet Effective, Social Media Strategy

Originally posted on 

Why isn’t @Apple the voice of the company on Twitter?

This is a question that rears its head every few months. And it’s a valid question at that.

Let’s not forget or belittle the fact that the company boasts highly followed accounts for Beats, iTunes, AppStore, et al. Even Tim Cook Tweets from his personal account. Let’s also remember that Twitter is an information network unlike Facebook, which is more of a social network.”

Read the full article here and share it with your peers